Interesting Tee, Eh?

Came across this shirt. What a find indeed.

One downside that marketers may be guilty of, is encouraging a culture of consumerism. In my own definition, this means individuals gaining contentment out of buying for the sake of it. There's really nothing wrong about buying. However, buying unnecessary products that negatively affects the lifestyle of individuals--is downright consumerism.

I don't want to sound preachy, but let's always make sure there's actual value out of what we sell. When consumers are sensible buyers, a business gains commitment out of them and in turn, long-term loyalty.

Looking Back: A Few of the Projects I Had Since I Started in Marketing

The company I worked for, Abenson Appliances, had put a lot of efforts with inserting mailers in national newspapers. The mailers were also given out to retail outlets, nationwide. So we thought, why not sell some of our space to brands that want prominent presence?

Store Marketing Assistance. This wouldn't have been possible without the help of ever-reliable in-house artists. I learned from the best. When there was just so much work to handle, I had my part of making sure materials are delivered on time. There were materials specific for different branches, nationwide. I got acquainted, and eventually became friends with Adobe Photoshop, Illustrator, InDesign, and Corel Draw.

A Worthwhile Project for the AmCham Foundation Scholars

As a token of appreciation, the scholars' hand-painted Bataan white stones were presented to the individual and corporate donors.